HOW CAN WE HELP?
Strategize - Plan - Execute
We offer a variety of working sessions or can tailor a project specifically to your needs.
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Get in touch to see what best fits for you.
BOOSTING YOUR BRAND
Whether you are just getting started or you need to reinvent yourself, your brand is your face to the world. Build a brand that expresses the values and personality of your organization, management, and employees. Explore naming, logo, color, imagery, tone, voice and do these reflect who you are and what you stand for?
GETTING YOUR GTM ON
You have a product that solves a need but are you ready to go to market? Determine whether you are ready to hit the road. Explore the GTM map to find out if you have answers to all the critical questions that will help you launch a successful GTM.
TACKLING TARGET AUDIENCE
Review current product and key target audience/s. Build target audience maps based on current and future product offerings. Build out personas within each target audience to improve effectiveness of messaging and delivery vehicles.
CREATE COMMUNITY
Turn audiences into communities through common challenges and opportunities, Build a safe space for company advocates - internal and external - to share insights and learnings. Become a valued contributor to the community through content and commentary. Highlight members of the community to drive camaraderie and sharing of best practices.
COMPANY CULTURE AS A MARKETING ASSET
Explore the company culture and how it can serve as a marketing tool. What is your organization's personality? How are your products and solutions perceived in the market? What is the emotional connection you are creating internally and with our audiences? Explore color, imagery, tone, voice and do these reflect who you are and what we stand for?
MASTERING TODAY’S MEDIA & PR
Determine overall PR & Media objectives. Review past efforts and success. Create content focal points and determine relevant company spokespeople. Explore today’s world of media and public relations - this isn’t your grandpa press release anymore. Identify potential exposure outlets based on target audience and objectives. Review ownership options (in-house, agency, freelance.)
TAKING ON THOUGHT LEADERSHIP
Determine and hone what the organization wants to be known for. Outline content topics the organization needs to own. Set up a monitoring system to allow stay on top of thought leadership topics and key influencers. Identify media and events to take part in. Build a plan to maximize thought leadership impact to key target audiences and/or key markets.
COMMUNICATION AUDIT
Review all target audience touch points including email, social media, and more to assess communication flow and impact. Take a deeper dive into comms messaging - content, length, CTAs. comms KPIs (open rates, CTR, and more). Determine comms plan adjustments based on organizational objectives.
CRUSH IT WITH CONTENT
Review messaging and thought leadership stance and objectives. Assess current content strategy - content topics, delivery media, frequency, depth. Understand effectiveness of current communication by audience and objectives. Devise updated content plan including calendar, delivery, frequency based on target audiences and specific organization objectives.
EVENT EFFECTIVENESS & EFFICIENCIES
Discuss event effectiveness and strategy. Review past event execution and outcomes. Plan a forward-looking event calendar including company-led, partner and industry events. Evaluate thought leadership, sponsorship and attendance options. Review budget needs both resources and financial.
DIGITAL MARKETING DEEP DIVE
Conduct digital marketing audits reviewing spend and performance. Evaluate current investment and adjust based on short- and medium-term organizational objectives. Determine key KPIs and measurement tracking to enable real-time adjustment on marketing spend.
KILLER PRODUCT MARKETING ARSENAL
Review current set of product marketing deliverables. Understand sales team needs and wants. Explore effective creation of additional product sales tools including competitive mapping, objection handling, product education materials including blogs, user generated content, webinars and more. Build an organized arsenal of product materials that can be easily accessed and used by sales teams.
